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Pharmaceutical Care in Digital Revolution

Blending Digital with Human Innovation

  • 2nd Edition - August 18, 2023
  • Latest edition
  • Editors: Ardalan Mirzaei, Claudia Rijcken
  • Language: English

Pharmaceutical Care in the Digital Revolution: Blending Digital with Human Innovation, Second Edition provides readers with an updated view on how to use technology to improve p… Read more

Description

Pharmaceutical Care in the Digital Revolution: Blending Digital with Human Innovation, Second Edition provides readers with an updated view on how to use technology to improve pharmaceutical care (PC) and enhance drug outcomes with digital tools. Organized into four parts, including Global Healthcare Systems Under Pressure, Digital Advances to Innovate Pharmaceutical Care Journeys, Conditions to Drive Combinatoric Pharma-Digital Innovation, and What to do Tomorrow as a Pharmaceutical Care Leader, the book further examines digital developments that will optimize the PC process and prepare stakeholders for a dynamic future that will optimize the life of patients against a sustainable cost model.

This edition also discusses recent advances in the digital health arena that will change the way we approach healthcare and prevention while also providing interactive links to lectures and technologies, tutorials on how to implement advances in your own working environment, and examples of pharmacists who are successful in building synergy between digital and pharma.

Key features

  • Teachers readers about new advances in digital health technology
  • Provides updated insights on future pharmaceutical care and how to implement essential conditions to create the best outlook for patients
  • Includes updated access links and QR codes as educational material for the book

Readership

All stakeholders involved in executing and optimizing future pharmaceutical care pathways which includes pharmacists, pharmacy technicians, academia, pharmaceutical companies, supply chain providers, payers, policy makers, patients and health tech providers

Table of contents

Why: Global Healthcare Systems Under Pressure

1. Oxygen Required

2. Innovation Biotopes Required

3. Value Based Healthcare Forestry

4. Outcome-Based Hunting Grounds

5. #patientsincluded™ Botany

6. Scenery of Pharmaceutical Care

What: Digital Advances to Innovate Pharmaceutical Care Journeys

7. Abiotic Digital Health Technologies

8. Data Outback of an Internet of (Pharma) Things

9. Jungle of Health Apps

10. Rainforests of Wearables and Insideables

11. Sequoias of Artificial Intelligence

12. Virtual humans as caregiver

13. Personal health application, an integrated platform where all health data are connected

14. Blockchain Taiga

15. Digital Therapeutic Mangroves

16. Digitial Vegetation Beyond 2024

How: Conditions to Drive Combinatoric Pharma-Digital Innovation

17. Healthlands of Digital Health Compliance

18. Ethical Practice: Fostering Trees of Life

19. Educational Biome

How: What to do Tomorrow as a Pharmaceutical Care Leader

20. Digital by Design: Effective Future Oxygen Supply

21. Hayfields of High-Performance Cultural Transformation

Review quotes

"...offers a view on how pharmaceutical care in the digital age can improve outcomes and recognize[s] the necessity of blending technology with the human side of healthcare....Digital enhancements rule healthcare nowadays, and this text frames this very nicely. The authors do an admirable job of providing the background and scope of the current state of digital permeation, guiding the reader with adequate examples of technological commons....This text’s audience is all levels of pharmacy practitioners and students alike....[and] each author does a nice job creating an inclusive approach....Overall, the text is compelling and keeps the reader engaged. The QR codes dispersed throughout the chapters led to pertinent information outside of the text and are a modern twist on the presentation of material. Readers can apply its content immediately to their own practices."—©Doody’s Review Service, 2024, Joseph Robert Stavish, PharmD, MSPopH (Thomas Jefferson University)

Product details

  • Edition: 2
  • Latest edition
  • Published: August 18, 2023
  • Language: English

About the editors

AM

Ardalan Mirzaei

Ardalan (Ardi) Mirzaei, BPharm, MPhil, GradCertEdStud (Higher Ed), PhD is a registered pharmacist and data scientist.

He completed his PhD in the School of Pharmacy, developing a dynamic model of patients' health information-seeking behaviour.

Ardi has worked in community pharmacy for over 15 years, having worked in a clinical setting as well as managing multimillion-dollar stores. In addition, he has a background in education, working as a training coordinator for pharmacy internships and teaching at the University of Sydney on subjects in business, pharmacy, and machine learning.

This is supplemented with over eight years of experience in data science, developing business solutions for the healthcare, education, retail, academic and government sectors. His passions include health, teaching and technology.

Ardi enjoys exploring the use of AI, machine learning and deep learning models and their application to everyday tasks and in healthcare. His interests have led to his involvement in the International Pharmaceutical Federation (FIP) Technology Advisory Group.

Affiliations and expertise
School of Pharmacy, Faculty of Medicine and Health, The University of Sydney, Australia

CR

Claudia Rijcken

Claudia has an educational background as a pharmacist and obtained a PhD in Pharmacoepidemiology and a Master of Health Administration (eMBA).

After managing community pharmacy roles, she moved into clinical drug development in roles with increasing responsibility at Organon and Novartis.

Next, she acted within Novartis in international leadership roles in patient access, key account management, and public affairs. Here, Claudia developed a growing passion to educate an facilitate the adequate use of digital health technology to further enhance the value of pharmaceutical care.

She invested in learning about business development and health technology at Erasmus University Rotterdam and MIT Sloan and moved into a European digital innovation role within Novartis.

In 2019, Claudia founded the company Pharmi BV which is located at the Philips High Tech Campus in Eindhoven, the Netherlands.

Pharmi develops interactive digital medication care modules that facilitate blended care support to patients. It offers pharmacists the possibility to provide care digitally where possible, freeing up more time to provide the ultimate important human care where needed. Pharmi’s platform MedsWise acts as an interactive digital coach for patients, warranting 24/7 patient access to reliable information, interaction and support at respective patient literacy levels and preferences.

Claudia is since 2019 also lecturer in digital pharmaceutical care for MSc Pharmacy students at the University of Utrecht, Netherlands. She regularly lectures on national and international events on digital pharmaceutical care and the transformation of care models.

Claudia is an active member of the FIP Technology Advisory Group.

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