Skip to main content

Pharma's Prescription

How the Right Technology Can Save the Pharmaceutical Business

  • 1st Edition - October 21, 2013
  • Latest edition
  • Author: Kamal Biswas
  • Language: English

The pharmaceutical industry needs a shot in the arm – and not a moment too soon. The executive suite is mired in a bygone era, a time when extensive, well-funded pharmaceutical R&… Read more

World Book Day celebration

Where learning shapes lives

Up to 25% off trusted resources that support research, study, and discovery.

Description

The pharmaceutical industry needs a shot in the arm – and not a moment too soon. The executive suite is mired in a bygone era, a time when extensive, well-funded pharmaceutical R&D produced blockbuster drugs, kept everything in-house and reaped the financial rewards. But that way of working needs to change. Executives now need to know what the technologists in their companies are doing in order to survive the next decade. Written for those new to industry, as well as for experienced professionals or specialists looking to expand their knowledge, this book is a must-read for business executives and information technologists alike.

Pharma’s Prescription

bridges the knowledge gap between current business practices and the most valuable technologies today. This book is filled with practical, real-life examples from industry and is a straightforward guide for all pharmaceutical and information technology executives who need to improve their businesses.

Key features

  • Focuses on practical solutions that are easily incorporated in your day-to-day work
  • Integrates business operations and information technology
  • Highlights the industry's top turn-around stories
  • Discusses pharmaceutical industry trends, growth opportunities, innovation drivers, regulatory complexities, and emerging market operations

Readership

Business and IT executives in the pharmaceutical, consulting and information technology industries

Table of contents

Chapter 1. Pharma Health—Critical Parts Need RedesigningAbstract

Chapter 2. The Pharmaceutical Value Chain—An IntroductionAbstractDrug DiscoveryDevelopmentManufacturingSupply Chain ManagementMarketingSalesRegulatory ComplianceFinance and AccountsHuman Resources

Chapter 3. Technology Basics—An IntroductionAbstractPackaged and Custom Developed Technology SolutionsComputer System Validation21 CFR Part 11 Compliance

Chapter 4. Courageous New World: Strategies to Improve Business OutcomesAbstractStaggering Genius in the Crowd: NextGen R&DFeed Your Workhorse: Smarter ManufacturingProduct Fast-track: Remodel the Supply ChainIn Digital We Trust: Industrialize Customer CentricityScream With Mouth Shut: Global Compliance StrategyWhy Patients Continue With Medicine: Patient AdherenceThe Perks in Emerging Markets: Go Global

Chapter 5. Measuring Business Values and SuccessAbstractThe Pharma Value Cycle: How to Redefine Stakeholder ValuesThe Unbearable Financials: Models to Realize Financial Value

Product details

  • Edition: 1
  • Latest edition
  • Published: November 15, 2013
  • Language: English

About the author

KB

Kamal Biswas

Kamal Biswas is a Partner and Leader of the Global Life Sciences Consulting Practice at Infosys. He has nearly two decades of hands-on experience in the pharmaceutical industry. Kamal worked for 10 years in pharmaceutical technical R&D, manufacturing plant design, manufacturing operations and new product launches. Kamal moved into management consulting to drive forward industry growth and margin preservation, accelerate innovation and improve compliance. He has worked with many pharmaceutical majors including Ciba Geigy, Novartis, Pfizer, GSK, Aventis, J&J and BMS, either as an employee or as a consultant.

Kamal has also developed several technology driven solutions that have helped pharmaceutical companies transform business functions to enhance business values for the company and customers. He has worked in Europe, Asia and the Americas and currently lives with his family in the US. He has a Masters in Engineering, went to business school for International Marketing, is a certified ISO9000 Quality Auditor, and member of the board in several industry forums. Kamal is a strategist and evangelist of pharmaceutical business transformation through non-traditional methods and frequently speaks at industry councils.

Affiliations and expertise
Partner & Consulting Leader, Life Sciences, Infosys

View book on ScienceDirect

Read Pharma's Prescription on ScienceDirect