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Elsevier

Psychological Processes in Social Media

Why We Click

  • 1st Edition - January 10, 2025
  • Latest edition
  • Author: Rosanna E. Guadagno
  • Language: English

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological… Read more

Description

Incorporating relevant theory and research from psychology (social, cognitive, clinical, developmental, and personality), mass communication, and media studies, Psychological Processes in Social Media examines both the positive and negative psychological impacts of social media use. This book covers a broad range of topics such as research methods, social influence, the viral spread of information, the use of social media in political movements, prosocial behavior, trolling and cyberbullying, and friendship and romantic relationships. Emphasizing the integration of theory and application throughout, this book offers an illuminating look at the psychological implications and processes around the use of social media.

Key features

  • Each chapter starts with a contemporary real-world example illustrating the main point of the chapter
  • Integrates research from the psychological sciences, mass communication, and media studies
  • Explores emotional contagion, memes, misinformation, aggression, social identity, and relationships
  • Includes sections on gender differences in social media use
  • Highlights the positive and negative psychological impact of social media use
  • Features cultural differences in social media as a cross-cutting theme throughout the book

Readership

Researchers and students in psychology, media/communication studies researchers and students

Table of contents

1. Introduction to Social Media

2. The Self in Social Media

3. Personality in Social Media

4. Gender and Cultural Considerations in Social Media

5. Social Influence and Persuasion Processes in Social Media

6. Virality and Emotional Contagion in Social Media

7. Romantic Relationships on Social Media

8. Anti-Social Behavior on Social Media

9. Social Media and Well-Being

Product details

  • Edition: 1
  • Latest edition
  • Published: January 10, 2025
  • Language: English

About the author

RG

Rosanna E. Guadagno

Dr. Rosanna E. Guadagno teaches and researches psychology and information systems at the University of Oulu, Finland. For over 20 years, she has studied the intersection of social influence and persuasion in mediated contexts; psychological processes in social media, video games, and virtual environments; and gender roles and other individual differences. She previously taught at Stanford University and other US Universities.

Affiliations and expertise
University of Oulu, OASIS Research Unit, Faculty of Information Technology and Electrical Engineering, Finland

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