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Elsevier

Books in Social sciences and humanities

  • Public Relations

    Made Simple
    • 1st Edition
    • Frank Jefkins
    • English
    Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

  • Commercial Law

    Made Simple
    • 1st Edition
    • John Parris
    • English
    Commercial Law: Made Simple covers the basic principles and concepts of commercial law. The book starts by describing trading entities, such as trading by individuals; corporations; and unincorporated associations, partnerships, and agencies. The book discusses contractual obligations, including topics about the nature and the laws related to contractual obligations, unilateral contracts, and contracts of mutual obligations. The sale of goods is also considered with regard to transference of ownership, the terms of the contract of sale, the rights of an unpaid seller, international trade, and hire purchase and similar transactions. The book further tackles carriage and insurance, assignments, negotiable instruments, and securities. Students taking business studies and courses in law and accountancy and businessmen will find the book an invaluable source of reference and guidance.

  • Company Law

    Made Simple
    • 1st Edition
    • Ronald R. Pitfield
    • English
    Company Law: Made Simple presents a logical explanation of the purposes of the law and the procedure by which its goals are attained. It discusses the operation and execution of the law. It addresses the nature of limited companies. Some of the topics covered in the book are the advantages of incorporation; limited companies as legal entities; types of registered companies; classification of companies; categories of unlimited companies; alterations to the memorandum; creation of the Certificate of Incorporation; nature of a memorandum; and operation of overseas companies. The nature and definition of prospectus are fully covered. The procedure for creating a prospectus is extensively discussed. An in-depth analysis of the forms of share capital is given. A study of the power of the company to borrow and to charge assets is also presented. A chapter is devoted to the appointment, registration, and assignment of office of directors. Another section focuses on the creation and monitoring of accounting records. The book can provide useful information to businessmen, lawyers, students, and researchers.

  • Design & Analysis

    Proceedings of the Sixth International Conference Held in Beijing, People's Republic of China, 11–15 September 1988
    • 1st Edition
    • Liu Cengdian + 1 more
    • English
    Pressure Vessel Technology, Volume 3 reviews the practices and trends in pressure vessel technology. This book discusses the tremendous progress in the various fields of pressure vessel technology, including fabrication techniques, ferrous materials, and life expectancy to assure structural integrity. Organized into 11 chapters, this compilation of papers begins with an overview of the fabrication techniques in pressure vessel technology. This text then examines the requirements of the chemical industry for the prevention of catastrophic failure of pressure components. Other chapters consider the major development of pressure vessels for special purposes, high pressure vessels, materials for making pressure vessels, and pressure vessel codes. This book discusses as well the seismic design in the field of pressure vessels and pipings. The final chapter deals with buckling resistance under seismic motions for thin-walled cylindrical vessels, of which predominant mode of failure is shear buckling and bending under horizontal earthquake loadings. This book is a valuable resource for mechanical engineers, project managers, and scientists.

  • Convex Structures and Economic Theory

    • 1st Edition
    • Hukukane Nikaido
    • Richard Bellman
    • English
    Mathematics in Science and Engineering, Volume 51: Convex Structures and Economic Theory consists of an account of the theory of convex sets and its application to several basic problems that originate in economic theory and adjacent subject matter. This volume includes examples of problems pertaining to interesting static and dynamic phenomena in linear and nonlinear economic systems, as well as models initiated by Leontief, von Neumann, and Walras. The topics covered are the mathematical theorems on convexity, simple multisector linear systems, balanced growth in nonlinear systems, and efficient allocation and growth. The working of Walrasian competitive economies, special features of competitive economies, and Jacobian matrix and global univalence are also covered. This publication is suitable for advanced students of mathematical economics and related fields, but is also beneficial for anyone who wishes to become familiar with the basic ideas, methods, and results in the mathematical treatment in economic theory through a detailed exposition of a number of typical representative problems.

  • A Guide to Recent Criminal Legislation

    Pergamon Modern Legal Outlines
    • 1st Edition
    • C. F. Shoolbred
    • W. A. J. Farndale
    • English

  • European Social Policy, Today and Tomorrow

    Pergamon International Library of Science, Technology, Engineering and Social Studies
    • 1st Edition
    • Michael Shanks
    • English

  • Current Argument on Early Man

    Report from a Nobel Symposium
    • 1st Edition
    • Lars-König Königsson
    • English
    Current Argument on Early Man: Report from a Nobel Symposium is a collection of papers that sheds in light into the evolutionary history of humans. The book reviews the state of knowledge regarding the human origins and pre-history. The coverage of the text includes articles that cover archeological and biological evidence that can lead to the origins of human. This topic includes evidence using viral gene sequences suggesting an Asian origin of human; a review of archeological evidence for early hominid land-use and ecological relations; and the excavation of the cave at Chou-kou-tienin 1927 and 1928. The book will be of great use to anthropologists, paleontologists, archeologists, and evolutionary biologists.

  • Pattern Recognition by Humans and Machines

    Visual Perception
    • 1st Edition
    • Eileen C. Schwab + 1 more
    • English
    Pattern Recognitions by Humans and Machines, Volume 2: Visual Perceptions covers aspects of research on visual perception. The book discusses visual form perception, figure-ground organization, and the spatial and temporal responses of the visual system; eye movements; and visual pattern perception. The text also describes a computer vision model based on psychophysical experiments; perspectives from brain theory and artificial intelligence; and the capacity to extract shape properties and spatial relations among objects and objects' parts. Knowledge-mediated perception is also considered. Psychologists and people involved in the study of visual perceptions will find the book useful.

  • Advertising

    Made Simple
    • 4th Edition
    • Frank Jefkins
    • English
    Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.

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