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The Secrets of Successful Public Relations and Image-Making

  • 1st Edition - February 15, 1990
  • Latest edition
  • Author: Tony Greener
  • Language: English

The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cove… Read more

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Description

The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR.

Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

Table of contents

Preface1 What is Public Relations?2 Media Relations3 The Persuasion Techniques4 TV and Radio5 The Media Event and the Product Launch6 Community Relations7 Sponsorship8 Internal Communications9 Employing a PR Consultancy10 Starting upIndex

Product details

  • Edition: 1
  • Latest edition
  • Published: August 14, 1990
  • Language: English