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Chandos

Proactive Marketing for the New and Experienced Library Director
Going Beyond the Gate Count
1st Edition
Melissa U.D. Goldsmith + 1 more
English
Academic libraries have continually looked for technological solutions to low circulation statistics, under-usage by students and faculty, and what is perceived as a crisis in relevance, seeing themselves in competition with Google and Wikipedia. Academic libraries, however, are as relevant as they have been historically, as their primary functions within their university missions have not changed, but merely evolved. Going beyond the Gate Count argues that the problem is not relevance, but marketing and articulation. This book offers theoretical reasoning and practical advice to directors on how to better market the function of the library within and beyond the home institution. The aim of this text is to help directors, and ultimately, their librarians and staff get students and faculty back into the library, as a result of better articulation of the library’s importance. The first chapter explores the promotion of academic libraries and their function as educational systems. The next two chapters focus on the importance of the role social media and virtual presence in the academic library, and engaging and encouraging students to use the library through a variety of methods, such as visually oriented special collections. Remaining chapters discuss collaboration and collegiality, formalized reporting and marketing.
Six Key Communication Skills for Records and Information Managers
1st Edition
Kenneth Laurence Neal
English
Excellent business communication skills are especially important for information management professionals, particularly records managers, who have to communicate a complex idea: how an effective program can help the organization be better prepared for litigation, and do it in a way that is persuasive in order to win records program support and budget. <I>Six Key Communication Skills for Records and Information Managers</I> explores those skills that enable records and information to have a better chance of advancing their programs and their careers. Following an introduction from the author, this book will focus on six key communication skills: be brief, be clear, be receptive, be strategic, be credible and be persuasive. Honing these skills will enable readers to more effectively obtain support for strategic programs, communicate more effectively with senior management, IT personnel and staff, and master key forms of business communication including written, verbal and formal presentations. The final chapter will highlight one of the most practical applications of applying the skills for records and information managers: the business case. Based on real events, the business cases spotlighted involve executives who persuaded organizations to adopt new programs. These case histories bring to life many of the six keys to effective communication.
After the Book
Information Services for the 21st Century
1st Edition
George Stachokas
English
Libraries and librarians have been defined by the book throughout modern history. What happens when society increasingly lets print go in favour of storing, retrieving and manipulating electronic information? What happens after the book? After the Book explores how the academic library of the 21st Century is first and foremost a provider of electronic information services. Contemporary users expect today’s library to provide information as quickly and efficiently as other online information resources. The book argues that librarians need to change what they know, how they work, and how they are perceived in order to succeed according to the terms of this new paradigm. This title is structured into eight chapters. An introduction defines the challenge of electronic resources and makes the case for finding solutions, and following chapters cover diversions and half measures and the problem for libraries in the 21st century. Later chapters discuss solving problems through professional identity and preparation, before final chapters cover reorganizing libraries to serve users, adapting to scarcity, and the ‘digital divide’.
Scholarly Information Discovery in the Networked Academic Learning Environment
1st Edition
LiLi Li
English
In the dynamic and interactive academic learning environment, students are required to have qualified information literacy competencies while critically reviewing print and electronic information. However, many undergraduates encounter difficulties in searching peer-reviewed information resources. Scholarly Information Discovery in the Networked Academic Learning Environment is a practical guide for students determined to improve their academic performance and career development in the digital age. Also written with academic instructors and librarians in mind who need to show their students how to access and search academic information resources and services, the book serves as a reference to promote information literacy instructions. This title consists of four parts, with chapters on the search for online and printed information via current academic information resources and services: part one examines understanding information and information literacy; part two looks at academic information delivery in the networked world; part three covers searching for information in the academic learning environment; and part four discusses searching and utilizing needed information in the future in order to be more successful beyond the academic world.
China
Trade, Foreign Direct Investment, and Development Strategies
1st Edition
Yanqing Jiang
English
Trade and foreign direct investment (FDI) play a crucial role in shaping China’s development strategies. The development of China’s economy creates strong pressures for continuous restructuring. <I>China</I... therefore explores how trade and FDI affect China’s development strategies regarding the process and pattern of restructuring. The book aims to provide the reader with findings that shed new light on the related issues and problems. The first chapter introduces the topics, and subsequent chapters enter into theoretical discussion and empirical analysis of trade, FDI, and development strategies, followed by a concluding final chapter.
Libraries and Public Perception
A Comparative Analysis of the European Press
1st Edition
Anna Galluzzi
English
What is the future of libraries? This question is frequently posed, with widespread research into the social and economic impact of libraries. Newspapers play an important role in forming public perceptions, but how do newspapers present libraries, their past, present and future? Nobody has yet taken the press to task on the quantity and quality of articles on libraries, however Libraries and Public Perception does just this, through comparative textual analysis of newspapers in Europe. After a comprehensive and useful introductory chapter, the book consists of the following five chapters: Wondering about the future of libraries; Measuring the value of libraries; Libraries in the newspapers; Contemporary challenges and public perception; Which library model from the newspapers: a synthesis.
Classification in Theory and Practice
2nd Edition
Susan Batley
English
Following on from the first edition of this book, the second edition fills the gap between more complex theoretical texts and those books with a purely practical approach. The book looks at major library classification schemes in use in Europe, UK and the USA, and includes practical exercises to demonstrate their application. Importantly, classifying electronic resources is also discussed. Classification in Theory and Practice aims to demystify a very complex subject, and to provide a sound theoretical underpinning, together with practical advice and development of practical skills. Chapters concentrate purely on classification rather than cataloguing and indexing, ensuring a more in-depth coverage of the topic.
The Globalization of Chinese Business
1st Edition
Robert Taylor
English
The main theme of the book is the globalisation of China’s markets and Chinese business management in the context of ongoing reform at home and the country’s growing global economic role. The Globalisation of Chinese Business includes contributions relating to a wide range of manufacturing and service sectors, encompassing such areas as foreign investment, state and private enterprise, human resource management, consumer culture and advertising, financial markets and healthcare. Following an introduction by the editor there are four sections, the first focused on the globalisation of Chinese management and the second on the evolution of Chinese management. The remaining sections contain chapters on China’s growing service sector, growing markets and competition, and healthcare system reform. An epilogue by the editor in the remaining section concludes.
Radical Information Literacy
Reclaiming the Political Heart of the IL Movement
1st Edition
Andrew Whitworth
English
What would a synthetic theory of Digital, Media and Information Literacy (DMIL) look like? Radical Information Literacy presents, for the first time, a theory of DMIL that synthesises the diversity of perspectives and positions on DMIL, both in the classroom and the workplace, and within the informal learning processes of society. This title is based on original analysis of how decisions are made about the relevance of information and the other resources used in learning, showing how society has privileged objective approaches (used in rule-based decision making) to the detriment of subjective and intersubjective perspectives which promote individual and community contexts. The book goes on to analyse the academic and popular DMIL literature, showing how the field may have been, consciously or unwittingly, complicit in the ‘objectification’ of learning and the disempowerment of individuals and communities. Alternative ways of conceiving the subject are then presented, towards a reversal of these trends.
Library Instruction Design
Learning from Google and Apple
1st Edition
Di Su
English
The design philosophies of Google and Apple represent different approaches to new product design. Google's model features bottom-up and data-driven decision-making processes, while Apple's model is to design and build products top-down. Library instruction program design may learn from these differing but complementary approaches. Inspired by Google’s and Apple’s success, Library Instruction Design details how library instruction program design may learn from the philosophy of product design in the business world. In designing library instruction, a Google-philosophy approach teaches what the user wants to know while an Apple-philosophy approach teaches what the librarian thinks the user needs to learn. These two design philosophies aim at different teaching objectives reflecting library and information science education in modern society. The book is divided into five sections, with opening sections covering library instruction, the philosophy of library instruction design and design philosophy from different angles. Later sections discuss applying Google’s model and applying Apple’s model.

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