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Elsevier

Books in Social sciences and humanities

  • Inside the Whale

    Ten Personal Accounts of Social Research
    • 1st Edition
    • Colin Bell + 1 more
    • English
    Inside the Whale: Ten Personal Accounts of Social Research reflects on the preoccupations of social research. More specifically, this book challenges the ways in which social research is normally written up, published, and taught. It shows that social research is a social and political activity, rather than a set of techniques to be applied to the world "out there." It thus places greater emphasis on social and political concerns over techniques. This book consists of 10 chapters and begins by explaining the metaphor of the whale, coined by Henry Miller to denote withdrawal from society and used by George Orwell to imply that the whale is society, and that we should spy out the interior. It then considers the nature of science and sociology as well as the fundamental nature of society. The following chapters explore the issues raised by power, force, and violence; proposed reforms for some housing and banking processes in Australia; social research consultancies in the 1970s; research on women academics; and postgraduate research. Other chapters describe the ethos and the milieux of social research, including a fieldwork on Australian aborigines. This monograph will be of interest to sociologists, social scientists, and social researchers.

  • Productivity Now

    The Commonwealth and International Library: Social Administration, Training, Economics and Production Division
    • 1st Edition
    • Jack Butterworth
    • R Brown + 2 more
    • English
    Productivity Now presents the proper study of management. This book examines the three ways of increasing productivity, namely, by improved management technology, by improved machine technology and investment, and by a faster rate of work. Comprised of four chapters, this book begins with an overview of the differences between short-term productivity advances and long-term improvements. This text then examines the significance of cooperation between the management and workers. Other chapters consider the main disadvantages with the use of industrial consultants whereby his actions are misunderstood and his motives are mistrusted by the people he hopes to reorganize. This book discusses as well the distinction between organization and cooperation in increasing productivity. The final chapter deals with work simplification, work measurement, and production control. This book is a valuable resource for operational and plant managers. Management writers, industrial consultants, research workers, graduate students, and economists will also find this book useful.

  • Efficient Sales Performance

    Open Learning for Sales Professionals
    • 1st Edition
    • Sally Vince
    • English
    Efficient Sales Performance: Dynamic Telephone Selling presents systems and procedure of selling telephones. The book is comprised of 11 chapters that cover the various concerns in retailing telephone products. The coverage of the text includes topics about customer relations, which includes measuring customer satisfaction, dealing with complaints, and reaching mutual understanding. The book also discusses market information, including its handling and recoding. Performance assessment is also covered along with the safety concerns. The text will be most useful to individuals involved in telephone products retail. Marketing and advertising practitioners will also benefit from the book.

  • A Turning Point for Literacy

    Adult Education for Development the Spirit and Declaration of Persepolis
    • 1st Edition
    • Leon Bataille
    • English
    A Turning Point for Literacy covers the proceedings of the International Symposium for Literacy held in Persepolis, Iran from 3 to 8 of September 1975. This book mainly focuses on adult education for development and the spirit and declaration of Persepolis. This compilation is divided into four themes. The first theme is the “Balance and Teachings of Ten Years of Literacy Work,” which presents documents on literacy presented by UNESCO Secretariat. The second theme focuses mainly on the functionalities of literacy. The last two themes cover changes in the living conditions and in the social structures as a requisite of literacy undertakings and the innovative role of literacy experiments and their integration into the global educational process. This publication will be invaluable to educators, academicians, and students interested in literacy.

  • A Prophet in Two Countries

    The Life of F.E. Simon
    • 1st Edition
    • Nancy Arms
    • G. M. D. Howat
    • English
    A Prophet in Two Countries: The Life of F.E. Simon is a biography of Franz Simon and his work in physical chemistry toward the development of nuclear energy. Born in a Jewish family in Berlin at the turn of the 20th century, at a time when Germany started repressing the Jews, Franz Simon becomes a doctor in physical chemistry and successfully conducts many scientific experiments. Germany restricts the Jews from obtaining some professions such as university professors, and though Simon successfully passes his “Habilitation” and is allowed to give lectures and collect fees, he is not given an established university appointment. He gets a professorship at the Technische Hochschule in Breslau, but does not stay there for long. Before the Nazis stepped-up their drive against Jewish emigration, Simon and his family leave for Oxford. In 1938, he becomes a British citizen. When World War II breaks, rumors spread that German refugees like Simon will face terrible punishment if Germany wins the war. This rumor only makes the German refugee-scientists more resolved in helping Britain produce the atomic bomb before Germany does. In 1940, he submits a report on Britain’s progress on nuclear energy. His method of gaseous diffusion is the most practicable and becomes the basis for many factories later on. His work on the diffusion project earns him the British C.B.E. award, which, for Simon, makes him a man, no longer without a nationality, but a proven British citizen. This biography will delight historians particularly those interested in the history of Jews in Germany and Britain. This book will also attract general readers who are interested in the lives of great scientists

  • Society, Schools & Progress in China

    The Commonwealth and International Library: Education and Educational Research
    • 1st Edition
    • Chiu-Sam Tsang
    • Edmund King
    • English
    Society, Schools and Progress in China presents the systematic use of education to achieve prosperity, security, and social well-being. This book provides a concise account of the historical events and the social, religious, political, and other influences, which have combined to create China. Organized into nine chapters, this book begins with an overview of China's historical background to understand the struggle and aspirations of the Chinese people. This text then examines the type of economic and social structure in China's rural areas since 1958, which has been known as the ""People's Commune"". Other chapters consider the social, technological, and international change in China. This book discusses as well the establishment of the educational system in the People's Republic of China. The final chapter deals with the characteristics of the Chinese society. This book is intended to be suitable for students of sociology, government and politics, as well as education.

  • The Sorcerer's Apprentice

    An Anthropology of Public Policy
    • 1st Edition
    • Cyril S. Belshaw
    • English
    The Sorcerer's Apprentice: An Anthropology of Public Policy sees the community in a global and national view, raises a statement saying that society itself is policy making, and asks what societies can achieve if they did things differently. The book is divided into five parts. Part I: Policy and Anthropology discusses the challenge of policy and explains how anthropology is a social science. Part II: Analysis of World Society covers the analysis and policy of the village universe; the urban contribution; elements of the nation state; international connections, and the ""supra-nation"". Part III: Movement in the Social System includes the innovation and genesis of ideas; resources and their management; change, conflict, and resistance. Part IV: Styles of Action discusses the process of technical assistance; politics and conflict; the relationship between the politician and the social scientist; the mastery of judgment; and the organization of social sciences. Part V: Values and Options talks about the values choice, and the problems of science. The text is recommended for sociologists, anthropologists, and politicians, especially those who would like to know the importance of the social studies, its relation to society and politics, and the global community.

  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.

  • Selected Speeches and Writings

    • 1st Edition
    • Konstantin Chernenko
    • English

  • Redbrick University

    A Guide for Parents, Sixth-Formers and Students
    • 1st Edition
    • J. A. Brennan
    • English
    Redbrick University: A Guide for Parents, Sixth-Formers and Students provides constructive criticism of the Redbrick University. This book serves as a guide to young students on the attractions of university life as well as the difficulties ahead. Organized into 11 chapters, this book begins with an overview of the predicaments faced by students in their initial months in the university. This text then describes the important observation that a university teacher needs to improve his or her status regularly within the university, and, in order to merit academic promotion, he or she must produce a substantial amount of original research. Other chapters consider the relative values of the different types of accommodation available to young students. The final chapter presents the various classifications of the societies and clubs at the university, including sport, recreation, cultural, political, and religious societies. This book is a valuable resource for teachers, parents and students.

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