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Elsevier

Books in Social sciences and humanities

  • Managerial Communication

    • 1st Edition
    • T. M. Lillico
    • English
    Managerial Communication deals with communication problems in the organization and how they occur, as well as the importance of accurate communication to an individual manager's career. Focusing on the problems of business enterprise in the electronics industry, this book discusses personal factors affecting promotion, along with interpersonal and group communication. It also looks at approaches for improving organizational communication. This book is comprised of eight chapters and begins with an overview of communication concepts and limitations, including the concept of ""noise"" in the communication process; the growth of public interest in organizational communication; and some of the major problems affecting organizational communication. The next chapter examines the methods used to identify weak links in the communication process, especially highly structured questionnaires. A generalized profile of the electronics managers covered in this study is presented, including the factors affecting their career achievement as well as interpersonal and group communication. Some approaches to improve organizational communication are also described. This monograph is intended for people concerned with organizational communication and especially for those who are actively engaged in management or supervision.

  • Secondary School Examinations

    Facts and Commentary
    • 1st Edition
    • George J. Bruce
    • Edmund King
    • English
    The title first covers the general concerns in secondary school examinations, such as the pass/fail concept, reforms, interpretation of results, and admissibility of subjects. Next, the selection tackles the examination in the ordinary level. The third chapter discusses the Certificate of Secondary Education (C.S.E.) examination; this chapter details the advantages of the C.S.E. along with its systems. Chapter 4 covers the advanced level and university entrance requirements. The next two chapters deal with the General Certificate of Education (G.C.E.) examining bodies. The seventh chapter examines the secondary school testing system in the U.S., while the last chapter talks about the future of the English secondary school examinations. The book will be of great use to both in-training and professional teachers. School administrators will also benefit from the text.

  • Professional Telephone Selling

    Open Learning for Sales Professionals
    • 1st Edition
    • Sally Vince
    • English

  • Managing Public Services

    Competition and Decentralization
    • 1st Edition
    • Richard Common + 2 more
    • English
    Managing Public Services: Competition and Decentralization is intended for public sector managers to help them assess their situation and assist them to think creatively about different approaches for the future. The book begins on the general principle that business is good and bureaucracy is bad. This topic is followed by detailed studies of organizations, whether these are in a competitive environment, victims of market rhetoric, or in another competitive spectrum. Public sector managers are then encouraged to analyze their own organizations so appropriate actions can be applied into their situation. The extent to which competition is happening is explained, and if competition does not work well, then the concept of decentralization may be adopted. To what extent decentralization can then be used to increase the motivation and commitment of their employees is explained. The authors believe that new ways and methods of working will follow. But, any successes of these changes have to be measured by an important gauge: the impact upon the recipients of the new and improved services. In any undertaking, failures are bound to happen, and the authors suggest that public sector managers should be more tolerant. Finally, the book notes that to achieve delivery of quality service, whether these are for customers or clients, an important approach to managerial action is the design towards a good experience. Public administrators, heads and CEOs of public institutions and private firms, professors and students in public administration, policymakers, and sociologists will find this book valuable.

  • Protection Officer Training Manual

    • 5th Edition
    • Sam Stuart
    • English
    Protection Officer Training Manual, Fifth Edition is a guidebook that provides a comprehensive coverage of security practice. The book is comprised of 27 chapters that are organized into 10 units. The coverage of the text includes various security procedures, such as patrolling, traffic management, and crowd control. Security threats are also covered, including explosives, fire, and hazardous substances. The book also covers emergency or high-risk situation, such as V.I.P. protection, crisis intervention, and first aid administration. The text will be most useful to security trainee and instructors. Individuals involved in administrative and management position will also benefit from the book.

  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making provides an overview of the various aspects of public relations (PR). The book is comprised of 10 chapters that cover several areas of PR. Chapter 1 reviews the concept of PR, and Chapter 2 covers media relations. Chapter 3 discusses the persuasion techniques used in PR. Chapter 4 talks about the use of TV and radio, while Chapter 5 tackles media event and product launch. The book also covers community relations and discusses sponsorship. Internal communications and PR consultancy are also explained. The last chapter discusses starting up a PR campaign. The book will be of great use to entrepreneurs who are looking forward to conducting their won PR activity.

  • Public Relations in Local Government

    • 1st Edition
    • Tom F. Richardson
    • English
    Public Relations in Local Government discusses various topics concerning public relations in local government. The book is comprised of 16 chapters that tackle various aspects of public relations, such as technology, marketing, and contacts. The coverage of the book includes the nature of public relations, information dissemination, and division of responsibility. The text also covers the tools and methods utilized in public relations, such as establishing personal contacts and using various forms of media. The book will be of great interest to government employees who are in the public relations department.

  • The Secrets of Successful Copywriting

    • 1st Edition
    • Patrick J. Quinn
    • English
    The Secrets of Successful Copywriting focuses on basic principles in writing compelling copies for copywriters and provides informative insight on advertising. This field is, in every respect, uncompromising. The first and overriding principle of advertising is that it is all about selling and shifting product. The topics covered include an elaborate discussion on the job of a copywriter; agencies and their clients; fundamentals about creating an ad; and copy philosophy. This book also discusses the importance of headline; copy proper; setting a good example; words, campaigns, research, and things; and radio and television. Final analysis, exercise conclusions, and getting and keeping a copywriting job are also presented in this book. This text also provides a glossary of advertising terms. This book is essential for advertising students and those individuals aiming a copywriting career.

  • How to Influence Others at Work

    Psychoverbal communication for managers
    • 1st Edition
    • Dick McCann
    • English
    How to Influence Others at Work: Psychoverbal Communication for Managers discusses neuro-linguistic programming techniques for managing personnel. The book is comprised of nine chapters that tackle various issues concerning the utilization of psychoverbal communication in management. Chapter 1 discusses how conversation succeeds and fails. Chapter 2 covers working preference, and Chapter 3 deals with the planning of conversation. The book also talks about establishing rapport with operation pacing, and then discusses inquiry techniques. Diagnosing and summarizing, as well as the how-tos of leading people to solutions; proposing a convincing solution; and giving advice and handling criticism, are also covered and discussed. The text will be of great use to managers who are looking for methods in managing their employees efficiently.

  • Wood Finishing

    Pergamon Series of Monographs on Furniture and Timber
    • 1st Edition
    • John W. Collier
    • Jack Kape
    • English
    Wood Finishing provides a comprehensive guide to wood finishing. The emphasis of the book is on tackling practical topics. The text first details the material components of wood finishing, such as strippers, revivers, stoppers, and varnishes. Next, the selection covers the various processes in wood finishing, which include waxing, filling, spraying, and flatting. The next chapter talks about supplementary topics, such as the chemistry of timber, hazards, workshop practices, and testing finishes. The title also tackles the various tools utilized in wood finishing, which include brushes, spray paints, coating machines, and tumbling barrels. The book will be of great use to anyone who wants to expand knowledge in woodworking.

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