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Butterworth-Heinemann

  • The Secrets of Successful Public Relations and Image-Making

    • 1st Edition
    • Tony Greener
    • English
    The Secrets of Successful Public Relations and Image-Making discusses several methods for effective public promotion. The book is comprised of 10 chapters that deal with the various aspects of image-making. The text first discusses what public relations is; who needs it; and what its applications are in different industries. The succeeding chapters cover the methods, technology, and concerns in an image promotion campaign, which include persuasion techniques, media promotions and events, and sponsorship. The book also tackles the importance of internal relation to public relations. The last chapter provides a guide in starting up a promotion campaign. The book will be of use to public relations practitioners and business owners who need an overview of the elements involved in public relations.

  • Human Resource Issues in International Tourism

    • 1st Edition
    • Tom Baum
    • English
    Human Resource Issues in International Tourism tackles human resource related concerns in international tourism. The book is comprised of 17 chapters that are organized into three parts. Part One covers the generic human resource concerns in international tourism. Part Two presents several case studies from different countries. The last part presents a case and conceptual framework to assist the development and implementation of national human resource policies for tourism. The text will be of great interest to readers who want an insight into the human resource aspects of international tourism.

  • Hotel and Catering Accounts

    • 1st Edition
    • R. D. Boardman
    • English
    Hotel and Catering Accounts discusses accounts and cost statements in the context of hotel and catering management. The book is comprised of 24 chapters that cover the range of accounts, costing, and budgeting relevant to caterers. The coverage of the text includes accounting concepts and conventions; elements of cost and sales; and non-profit-making concerns. The book also covers budgetary control; working capital management; and adjustments for stocks, accruals, and payments in advance. The text will be most useful to caterers and catering students. Students and professionals in the field of business management and accounting will also benefit from this book.

  • Managing Tourism

    • 1st Edition
    • S. Medlik
    • English
    Managing Tourism presents research studies that analyze the trends and information on the wide spectrum of tourism activities and industries. The book is comprised of 30 chapters that are organized into 10 parts. Part One discusses the future, impacts, and significance of tourism and Part Two deals with business growth and development. The text also tackles governments, markets, and industries, and then discusses product concepts. The air transport competition is also explained in the book. Subsequent parts cover tourist management and technologies. The last two parts tackle the Third World issues and the limits and threats to tourism. The book will be of great interest to readers concerned with the various aspects of tourism.

  • Pharmacology for Student and Pupil Nurses and Students in Associated Professions

    • 2nd Edition
    • Bernard R. Jones
    • English
    Pharmacology for Student and Pupil Nurses and Students in Associated Professions is based on lectures that have been updated and presented to nurses in training for the State Registration and State Enrolment Examinations and to Students in Dispensing. This book describes therapies and drug trends in the industry, as well as many types of drugs, their administration, dosage, usage, and effects. Functions of the pertinent human anatomy are included to illustrate the absorption of these drugs. This book includes a section on patient counseling; the use of the International System of Units (SI); and the immune-response process related to specialized fields of treatment. Patient counseling is undertaken for patients who will continue treatment at home. The nurse gives proper advice on the administration of the patient's medicine. SI was adopted to enhance the standardization of the unit of measurement for volume, weight, temperature, and length. This standard includes the use of the terms Celsius, millimole, and joule and the way of writing abbreviations and numbers in the Metric system. The immune-response process deals with the mechanism and related aspects concerning the two groups of cytotoxics, antimitotics and antimetabolites. The side effects of these drugs when used, for example, in chemotherapy, are discussed. This book will prove useful to pharmacists, student pharmacy technicians, professors of pharmacology, practitioners of general medicines, and specialists with interests in drug therapy.

  • Protection Officer Training Manual

    • 5th Edition
    • Sam Stuart
    • English
    Protection Officer Training Manual, Fifth Edition is a guidebook that provides a comprehensive coverage of security practice. The book is comprised of 27 chapters that are organized into 10 units. The coverage of the text includes various security procedures, such as patrolling, traffic management, and crowd control. Security threats are also covered, including explosives, fire, and hazardous substances. The book also covers emergency or high-risk situation, such as V.I.P. protection, crisis intervention, and first aid administration. The text will be most useful to security trainee and instructors. Individuals involved in administrative and management position will also benefit from the book.

  • Advances in Agricultural Microbiology

    • 1st Edition
    • N.S. Subba Rao
    • English
    Advances in Agricultural Microbiology is a collection of papers about the progresses in the field of agricultural microbiology. The said papers are contributions of different experts in related fields. The book is divided into three sections. Section A covers topics related to the role of microorganisms in the mobilization of nutrients for plant growth such as the relationship of microbial genetics and biological nitrogen; plant surface microflora and plant nutrition; and developments in grass-bacteria associations. Section B discusses the use of microorganisms in the management of pathogens, pests, and weeds and includes topics such as the microbial control of insect pests; microbial herbicides; and agricultural antibiotics. Section C tackles strategies in bioconversion such as the production of biogas from agricultural wastes; bioconversion of lignocelluloses into protein-rich food and feed; and ethanol fuel from biomass. The text is recommended for biologists and agriculturists who would like to know more about the importance of microorganisms in the field of agriculture.

  • Labour Ward Manual

    • 2nd Edition
    • D T Y Liu + 1 more
    • English
    Labour Ward Manual, Second Edition provides guidelines for the application of obstetric knowledge to the labor ward environment. The practice of obstetrics is still an art and as such encompasses alternative approaches to achieve the same welcome end, the safety and wellbeing of both mother and child throughout labor and after delivery. The steps suggested for patient management and presentation concentrate on safety and simplicity. Throughout this book, it is stressed that the laboring woman and the fetus are the most important persons in the labor ward. This book clearly documents the emphasis on the atmosphere of ready redress by litigation; approach to women with individual needs; special care in the sensitive issue of induction; fetal monitoring; fluid replacement together with a clear protocol for management of fetal and maternal mishaps; and problems and hazards of women in the labor ward of hepatitis B or human immunodeficiency virus (AIDS) infection. This edition provides a clear concise guidance for all those involved in child birth.

  • 1992-Planning for Financial Services and the Insurance Sector

    • 1st Edition
    • Eurofi plc
    • English
    1992 - Planning for Financial Services and the lnsurance Sector aims to discuss important European laws and their implications for the policies of institution that render financial and insurance services. The book covers topics such as the Single European Act and its effects; company laws, mergers and acquisition, and corporate taxes; and the liberalization of capital movement, capital flows, and the European money system. Also covered are topics such as banking and insurance services in the community; the internal market, its policies, and security; and the implications of a single European market for financial services. The text is recommended for economists as well as financial and political analysts who would like to know more about the European market and the policies that govern it.

  • Sociology

    An Introduction for Nurses, Midwives and Health Visitors
    • 1st Edition
    • Caroline Cox
    • English
    Sociology: An Introduction for Nurses, Midwives, and Health Visitors focuses on the approaches, principles, and methodologies involved in sociology, including health care, patient care, social class, educational achievement, and kinship. The book first elaborates on health care from the classical era to the present, population structure and change, and family and kinship. Discussions focus on the family in a changing society, future of the family, population theory of Malthus, world population, developments in anatomy, physiology, and public health in Renaissance Europe, and origins in ancient Greece and Rome. The manuscript then examines social class and social stratification, education, religion, and secularization, and the provision of health care. Concerns include relationship between health care and health need, religion and total patient care, religion in contemporary society, social class and educational achievement, and social class and health. The text takes a look at the need for collaboration between nursing and sociology, sociological aspects of the care of the chronic sick, elderly, and the dying, and the sociological aspects of the care of the mentally ill, including challenges to the concept of mental illness, care of the chronic sick in institutions, and institutional care of the elderly. The manuscript is a dependable source of information for sociologists and researchers interested in sociology.

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